For this project I decided to outline LeBron James. I used many layers of vector art and made sure to keep every layer named and organized. I incorporated many reflections and bright sports to help give definition to the muscle tone by simply drawing white shapes and blurring them while lowering their opacity. Gradients played a huge role in making this piece pop. There is a gradient on just about every portion of this illustration, from the background to the sneakers. I used a gradient mesh on the shirt and the face, and added shadows in the ceiling to give it that 3d effect.

Here are my 5 logo sketches for my product, E-Bladez, the worlds first electric rollerblades

This is the logo i decided to choose for my fictional company. This product, E-Bladez is a revolutionary product that will revolutionize the way we get around. For the design, I decided to go with a simpler approach by focusing more on the text/typography rather than an actual logo illustration. I want the text alone to be recognizable enough too not need a graphic. I simply just took a simple text (Impact) and converted it to a graphic. Then I placed a thin stroke around the text and used the 3d bevel effect give it that 3-dimensional appearance. I then had to outline the path of the stroke to restore the line that was originally there but was hidden because of the 3d effect. By placing a gradient on the 'Z' I was able to show movement with the flames at the tail end which helps represent the motion of the product.

Text Graphic

The McDonald's logo is a very simple, yet iconic logo design. It is known that the color red affects the brains appetite. The golden arches are creating the letter 'M' which obviously stands for "McDonald's"

The Hot Wheels logo uses flames to reflect the name "Hot Wheels". The way the text is organized helps to show movement and speed,  which are to qualities there products represent 

Noodles and Company took a more direct approach and clearly display noodles and a spoon on there logo. Notice, this restaurant company also incorporated the color red, which can mentally make one think they are hungry and increase their appetite

Domino's also took a literal approach to their logo by incorporating an actual domino in their design. Text is laid out simply and easy to read for their customers. And, once again, there is the inclusion of the color red.

The Fedex logo is quite simple, to the ordinary eye. They tried to be subtle with there representation of what their company does, which is deliver packages. If you look closely, you'll notice between the 'E' and the 'X' there is the illusion of an arrow. This was no accident, this shows there is movement, as in "moving" things from one place to another, or delivery.

5 Ideas for Fictional Company

1.) Holness Landscaping: This logo should represent the service provided by the landscaping company, which is: Cutting, Mowing, Trimming/Edging customers lawns. some form of equipment (lawnmower, edger, etc.) should be included as well as easy-to-read text showing the company name. 2.) Keyboard Projector: This logo is going to be one of the more simple logos of the group. It should simply display a model of the product in action, along with the brand name. 3.) Youth Basketball Organization: For this logo, I am thinking of having a basketball image as the centerpiece with arcing text around both sides with the words; "youth" and "association" around them 4.) Electric Roller-Blades A simple image of the designed product with a slanted streaky text under the wheels of the blade (on fire) 5.) Reaching All Youth: An organization benefiting under privileged youth. Hands with a globe in hand, wings, basketball, the whole 9 yards