Corporate Identity Questionaire

1)   What is your business?

We make electric-powered roller blades

2)   Describe your business in one sentence

We make professional grade blades for people of all skill levels and ages

3)   Who is your target audience?

Kids, teenagers, young adults, adventurists, extreme athletes, skaters

4)   Who are your competitors?

Blind, Circa, Alien Workshop, Rollerblade, Etnies, DC

5)   What makes them better/worse than your product/service?

Blind primarily focuses on skateboards and decks; Circa, DC, and Etnies are more geared toward there apparel; Alien workshop neglects roller blade

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

Why is this important:  If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I want this company to be seen nationwide at large skating events and one day the X Games

2)   If your company was an animal, what animal would it be and why?

A gazelle because with our electric rollerbaldes, not only can you move automatically, the option to ride manually is still available, allowing for speed, shiftiness, and sharpness like never before  

3)   If your company/brand was a person, who would it be and why?

Shaun White, because he is an extreme skater who can ride just about any board or skates and represents the youth of skating today

4)   If your company/brand was an object, what would it be?

Electric Roller baldes (E-Bladez)

5)   If your customer was a cartoon character, who would it be?

Otto from RockerPower, an extreme cartoon about young kids doing extreme sports